CONDUCTING A RESEARCH ON YOUTH INTEREST IN ENTREPRENEURSHIP AND LEARNING BASIC BUSINESS SKILLS, COCA-COLA, 2023

Young people are the most active part of our society, quickly responding to changing living conditions, generating and embracing new ideas, and easily mastering technology, which is extremely important for economic development. Research into youth interest in entrepreneurship is particularly important in the context of individual self-realization, society's innovative potential, and the country's development as a whole. That is why Coca-Cola Belesteri initiated this study of youth potential entrepreneurship, obstacles to young entrepreneurs, in order to identify the most important trends and challenges in this area.

 

One of the objectives was to assess the scale of youth unemployment and the NEET category—young people neither in education nor employed. The government is strengthening its support measures for these young people; reducing the NEET rate is one of the youth policy targets. According to national statistics, young people who are not studying or working make up 7.1%[1], but according to the results of this study, the NEET category reaches 13.7% – twice the official figure.

Overall, this study of Kazakhstani youth was aimed at assessing youth interest in entrepreneurship, their areas of employment and plans for the near future, their need for business skills and forms of support.

According to the survey, 18% of employed youth identified themselves as entrepreneurs. The potential for youth entrepreneurship can be estimated at 30%: 13% are established entrepreneurs and 17% are potential entrepreneurs who plan to open their own business in the next three years. The proportion of potential entrepreneurs is higher among young people aged 21-30 (up to 22%).

The results of the study are important from the point of view of practical application and can be used in the development of educational programs and services, information activities, measures and forms of financial support for young people, including in individual regions.

The Sange team hopes that this report on youth interest in entrepreneurship will be useful for the business community, donors, government agencies, and non-governmental organizations in making decisions in the area of ​​supporting youth entrepreneurship.

 

 

ASSESSMENT OF BUSINESS CONDITIONS IN THE REGIONS, CENTER FOR RESEARCH, ANALYSIS, AND EFFICIENCY EVALUATION, LLP, ACCOUNTS COMMITTEE OF THE REPUBLIC OF KAZAKHSTAN, 2021

A survey of 10,000 entrepreneurs in 17 rural and urban regions of the Republic of Kazakhstan was conducted. Entrepreneurs were randomly selected from anonymized lists, and the survey was conducted using face-to-face interviews using CAPI and CATI.

 

 

SURVEY OF BUSINESS ENTITIES AND EXPERTS AS PART OF THE PREPARATION OF THE RATING OF REGIONS AND CITIES ON THE EASE OF DOING BUSINESS, NATIONAL CHAMBER OF ENTREPRENEURS "ATAMEKEN". 2016, 2017, 2018.

 

For several years, we have been a key partner of the National Chamber of Entrepreneurs "Atameken" in conducting an annual survey of business entities and experts. The purpose of this large-scale study is to collect data to rank regions and cities of Kazakhstan based on ease of doing business.

As part of the project, we are conducting a comprehensive survey of entrepreneurs in the country's regions, strictly adhering to the approved sample and methodology. For example, 4,500 respondents were surveyed in 2018, 8,563 respondents in 2017, and 4,100 respondents in 2016. Each study covered 60 localities.

These studies provide a relevant and objective assessment of the local business climate, identify administrative barriers, and develop recommendations for improving conditions for entrepreneurship throughout the country.

 

 

CONDUCTING A RESEARCH OF THE INSTITUTIONAL AND SOCIAL ENVIRONMENT TO SUPPORT THE "REGIONAL ENTREPRENEURSHIP DEVELOPMENT MAP OF THE REPUBLIC OF KAZAKHSTAN" PROJECT, 2015. INVESTMENT PROFITABILITY RESEARCH AGENCY LLP

The project's goal was to identify entrepreneurial potential in Kazakhstan and identify barriers and drivers for business. The project consisted of desk research (a review of business regulations and economic statistics) and a survey of potential and existing entrepreneurs. A total of 10,380 respondents were surveyed across 213 locations (43 urban and 170 rural) in Kazakhstan, with 8,530 potential entrepreneurs and 1,850 existing entrepreneurs surveyed. In addition, 80 in-depth interviews were conducted with experts from government, business, civil society, and financial development institutions.

The questionnaire included questions regarding perceptions of business conditions, barriers, and opportunities, including access to education, financial assistance, technology, personal qualities, level of government involvement, etc.

The data obtained were used to create a profile of Kazakhstani entrepreneurs, identify regional differences, and identify business success stories. This project resulted in the creation of an online regional entrepreneurship map. Data collection was conducted using the PAPI and CAPI methods.

 

 

"ANALYSIS OF THE EFFICIENCY AND TRANSPARENCY OF STATE REGULATION OF ENTREPRENEURSHIP ACTIVITIES", 2015. NPP "ATAMEKEN", INSTITUTE OF ECONOMIC RESEARCH.

The study was conducted in all 14 regions of Kazakhstan and two cities of national significance – Astana and Almaty.

The study covered both urban and rural communities. In each region, the survey was conducted in the regional capital, a small/medium-sized city, and two rural district centers. A total of 58 communities were surveyed.

During the field stage of the study, 4,616 respondents were interviewed: 2,116 potential entrepreneurs/population, 2,500 current entrepreneurs.

 

 

SURVEY OF COMPANIES FOR THE GLOBAL COMPETITIVENESS REPORT 2014-2015 WEF, NATIONAL ANALYTICAL CENTER.

Using World Economic Forum methodology, a standardized questionnaire was administered to 200 respondents—managers of small, medium, and large businesses. An Excel database containing the survey results was compiled, including the responses of the 200 respondents.

 

 

OTHER STUDIES:

  • Consumer Perceptions of Beverages Study. Coca-Cola, 2025.
  • Postal and Courier Services Study in Kazakhstan. SDEK, 2023.
  • Kazakhstan Market Research: "Assessing the Supply Chain in the Financial Market in Kazakhstan." IFC World Bank, 2019.
  • Small and Medium Business Development in Kazakhstan. 2013, ADB.
  • Assessment of the social impact of the financial crisis and the Roadmap Program in the Republic of Kazakhstan." World Bank, 2010.
  • Study of the public image and current situation in the field of labor relations of the National Company "Kazakhstan Temir Zholy". 2009, KTZ.
  • Outsourcing in national companies of Kazakhstan. Ministry of Economy and Budget Planning, World Bank, 2006.